RESUME
Marketing professional for around ten years, I have evolved in different positions in the field which have allowed me to acquire rich and comprehensive experience, whether in marketing 360, project management, communication or strategic planning.
My rigor, my interpersonal skills and my adaptability allow me to meet all the requirements required in the industry these days.
Info
about me
Skills
MARKETING STRATEGY
SHOPPER MARKETING
PROJECT MANAGEMENT
DATA ANALYSIS (ROI)
COMMUNICATION
SPEECH & WRITE ABILITIES
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MICROSOFT OFFICE
PHOTOSHOP
LIGHTROOM
GOOGLE DRIVE
VIDEO EDITING (Davinci Resolve)
Work
experience
Account Manager
Bob (Montreal, Canada)
March 2022 - On going
Supporting clients in the ideation, development and execution of marketing projects in-store and outside (360 campaigns), in Quebec and the rest of Canada.
Responsibilities:
- Understand customer needs to contribute to the definition of a relevant action and execution plan
- Be responsible for projects and manage them, ensuring their delivery on time and on budget
- Develop and write briefs, timelines and budgets
- Manage several projects at the same time: from brief taking to execution of production and delivery, including invoicing, budgetary control and report writing
- Ensure the profitability of accounts as well as their growth
- Work in synergy with the creative, strategy and production departments
Project Manager
Cossette (Montreal, Canada)
June 2021 - March 2022
Management and development of several 360 advertising campaigns for major clients such as:
- Vachon (Mange de la joie)
- Google (Pixel 6)
- Gouvernement du Québec (Covid-19)
- Uniprix (vaccination)
- Bonjour Québec
- Super C
Marketing Project Manager
ASK Marketing (Montreal, Canada)
September 2020 - May 2021
Development, coordination and implementation of retail projects (marketing activation, merchandising/in-store audit).
- Comprehension and definition of client objectives, creation of the offer.
- Coordination of teams for the realization of the project (graphics, logistics, analysis).
- Client follow-up and presentation of results.
- Budget management and profitability analysis.
Marketing Manager
InMedia Technologies (Montreal, Canada)
July 2019 - November 2019
Development of strategies and marketing plans for innovation projects.
Shopper Marketing Coordinator
Unilever (Montreal, Canada)
April 2017 - July 2019
Development and implementation of in-store marketing strategies for Unilever brands, such as Dove, Axe, Knorr or Hellmann's.
Key role in the realization of many major projects, coordinating the various internal and external stakeholders: brand marketing, account and sales managers, creative agencies, distribution customers.
Achievements:
- Responsible for creation, implementation and monitoring of several 360 marketing campaigns, covering the entire consumer path to purchase
- Coordinator for large-scale projects such as the Montreal Formula 1 Grand Prix, the Montreal Canadiens, Dove's "Self Esteem Project"...
- Creating marketing briefs for the communication agency
- Presentation of programs, setting up and relations with the retailers
- Control and monitoring of budgets, implementation of tools for ROI analysis
- Creation of project management tools, such as an annual calendar / retroplanning of marketing activations
- Active member of WIN Committee (Women's Infrastructure Network)
Marketing & Communication
Consultant
FooDuCoin (Montreal, Canada)
January 2017 - April 2017
Marketing & Communication projects to support the business devlopment, especially to build and run a crowdfunding campaign, which was successfully completed with more than $6,000 collected.
Marketing Portfolio Manager France
Diversey (Paris, France)
October 2013 - February 2016
As Building Care and Floor Care Chemicals Product Manager France within the Marketing Team, my achievement were:
- Entire management of one of the best company's portfolio in France (more than 12M€/year)
- Lead the organization in the participation of several trade shows (in Paris and all over France)
- Named "Lead Country" for some innovation product projects in Europe
- Active member for the devlopment of the "company spirit" and the corporate feeling (extra activities, internal marketing campaigns)
Healthcare Project Manager / Marketing Portfolio Manager
Diversey (Paris, France)
June 2013 - October 2013
Split between Project Manager for the Healthcare sector (marketing, communication and business development) and Portfolio Manager for TASKI Machines & Floor Care Chemicals product.
Project Manager
Diversey (Paris, France)
October 2012 - May 2013
In the Healthcare sector team, in charge to develop the visibility, the specific marketing strategy for this company district and to participate in creating and support the business market development.
National Account Manager Assistant
Diversey (Paris, France)
December 2011 - October 2012
Projects of added value with internal and external websites, development of e-learning modules and optimization of information streams.
Master thesis: « The New Communication Technologies in B2B, creators of added value ».
General Services & IT Systems Assistant Manager
Société Générale (Paris, France)
June 2010 – August 2010 & July 2011
General Services assistant – IT Systems assistant – Human Ressources assistant.
Hospitality Agent
Red Cross (Mesnil-le-roi, France)
June 2008 and June 2009
Meal service – House keeping – Individuals care – Visit support
Languages
FRENCH (NATIVE)
ENGLISH (FLUENT)
SPANISH (NOTIONS)
Education
Master's degree in New Communication Technologies Management (N.C.T)
Cergy-Pontoise University (France)
2012
Bachelor of Economics,
specialized in Management
Cergy-Pontoise University (France)
2010
2 Year University Degree in Logistic Management
Cergy-Pontoise University (France)
2009
High school diploma « Economic Sciences »
« Evariste Galois », Sartrouville (France)
2007